About us
Ameba is an investment-consulting firm dedicated to the development of existing businesses, the formation of new startups, innovations, and new business models.
We invest in and build projects that change the rules of the game—through technology, digitalization, and smart automation.
We support small teams and big ideas. We help startups grow into market leaders, and traditional companies respond effectively to the demands of the new era.
We work with small and large businesses, banks, public and utility institutions that want to transform their operations from traditional to digital.
Our goal is to make technology work for people.
Ameba is made up of a team of experts with decades of experience in banking, finance, IT, marketing, law, HR, and entrepreneurship.
We are all here for one thing—to give your idea a chance to become something big.
Our vision
We want to transform society and the business environment - from a traditional, slow-to-adapt system to a modern, innovative, and digital one. We believe in the power of young people's ideas.
They don't just need support—they need space, structure, and a chance to show what they know.
That's why we support them both financially and with expertise—helping them form modern and efficient structures that can withstand real market pressures.
Our mission
Our mission is to build and support projects that change the present and create the future. Projects that don't follow trends but set them. Projects whose core is change - not as a whim, but as an essence.
Change that creates a market advantage, whether it comes through:
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a new way of thinking,
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a new target group of users,
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or the application of technology and digitalization—in the right way.
We don't do projects in order to own them. We do them so they have a meaning.
Founder 's statement
I truly believe that we are living in a unique moment in history.
A moment greater than all previous revolutions of humanity.
Never, since the invention of the wheel, has humanity faced such a change
- a change simultaneously driven by
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absolute globalization
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instantaneous flow of information
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the rapid development of artificial intelligence
This is not just a new technological era. This is a new reality. And in this reality - we can no longer simply "adapt."
We must embrace change as the essence and condition of our own survival.
Aleksadar Kesić, CEO & Founder
